CREATIVE DEVELOPMENT. Developed and implemented a social media content calendar enhancing brand awareness and referring users to company website. This resulted in a 426% increase in shares across platforms, and a 295% increase in web sessions. Crafted creative content for digital and print materials, social platforms, and email using Adobe Creative Suite.
COMMUNICATION. Collaborated with Teledyne ISCO Global Marketing Manager and product sales teams to implement new marketing initiatives. Served as Teledyne ISCO business unit point of contact for Pardot and SharePoint. Managed the working relationship of a five-person international web development team through the rebrand and development of the APG Cash Drawer website. Generated a 12% increase in website traffic over a 12 month period. Reported website analytics, social campaigns, and other various marketing functions on a quarterly basis.
PROJECT MANAGEMENT. Led the successful launch of a global blog targeted to Teledyne ISCO’s scientific market segment. Established APG Cash Drawer brand standards and resources which strengthened the alignment of the company’s vision, mission, and strategic objectives. Project was recognized by the Board of Directors and Executive Leadership as significant toward building brand awareness.
Digital Media Specialist; Teledyne ISCO
09/2019 – 05/2021
Responsible for developing, maintaining and enhancing company websites using various digital tools. Generates product awareness and sales by implementing email marketing promotions. Develops and schedules social media posts.
Creative Marketing Ambassador; APG Cash Drawer, LLC
01/2017 – 09/2019
Oversaw corporate branding and positioning. Managed social media content calendar to increase engagement on company platforms. Maintained and created website content for APG Cash Drawer website using SEO and keyword tactics. Continued to support the Marketing Team through the execution of design projects and initiatives assigned as the Creative Marketing Designer.
Creative Marketing Designer
01/2017 - 08/2019
Developed and implemented corporate branding standards. Created print and digital designs used in campaigns and trade shows. Produced photos and video used in company materials. Collaborated across corporate departments to create and maintain APG marketing efforts.
Graphic Design/Marketing Intern; MacPhail Center for Music
06/2016 – 01/2017
Created visually exciting and informative print materials. Consulted with in-house clients on suitable graphic design options based on overall goals. Assisted Marketing Department in other marketing functions, as needed.